Get the partner you need to grow your brand profitably
Big brands have full-time execs to guide them. You don’t need that. All you need is someone to help you find clarity, shape the right plan, and let you take it from there.
Fractional Partner:
not a consultant, not an executive—something better
Most businesses hire too narrow, too soon—bringing in a CMO, COO, or CFO before fixing their core strategy. A Fractional Partner helps you get clear on where to focus before making expensive hires.
The experienced partner you’ve been missing
You’ve built something great, but scaling it takes more than effort. A Fractional Partner helps bridge the gap between ideas and execution, pushing your business from a bootstrapped company to a highly valued and profitable brand.
Lead with confidence
Make decisions with confidence, knowing you have a trusted partner to guide you and keep you from costly mistakes
Maximize what you’ve built
More clarity means more options. We help you maximize your business’s value so you can grow, sell, or scale—whatever path you choose
Make strategy a team sport
When your team is aligned, strategy becomes exciting. We create clarity, momentum, and a shared vision that makes growth feel fun again
Grow profitably, not just bigger
For bootstrapped businesses, growth is only valuable if it's profitable. Every decision we help you make is designed to help you grow profitably
Our process:
Clarity, one session at a time
Every 90-minute session is focused on filling in the Clarity Canvases that matter most to your business. Using our Clarity Canvas Framework, we work through the key sections step by step—so you get the right clarity, exactly when you need it.
Your Fractional Partner
Yarin is our in-house lead Fractional Partner. He is a serial entrepreneur, former Entrepreneur in Residence at a VC, and a top MBA. By day he is the founding partner at Fractional Partners and by night is a business mentor at University of Chicago.
Choose what we focus on
Initial Session
FREE 60-min session
We dig into your business, find the gaps in clarity, and decide together where to focus for the best results
Financial Canvas
Requires 2 Sessions
We help you see the real story your numbers tell so you can optimize the right metrics to grow your bottom line
Strategic Canvas
Requires 4-12 Sessions
We help you get 100% clear on your entire growth strategy so you know exactly how to grow profitably
Operational Canvas
Requires 2-6 Sessions
We help you set the correct goals for the quarter and design the key initiatives to bring your strategy to life
Clarity gives strong entrepreneurs confidence to build amazing brands
Hear what other entrepreneurs had to say about how clarity transformed their businesses
Victoria Sledge
Faux Boujie
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TheBaconCellar.com
Amelia Murdock
Dash into Learning
Cass Westover
Homegrown Wrappings
Mary Liu
MEIA
Joseph Sommer
Whitestone
Amanda Finck
Little luxuries
Leslie Amonoo, MD
Resident Physician
Brittany Almeroth
Aesthetics LLC
Shaily Hakimian
Social Media Sherpa
Roudy Nassif
VivaRays
Andies Shepherd
Next Level Valet
Eirik Grunde Olsen
One Solution Foundation
Malvina De Salvo
Plateful
Vrishank Saini
prehealth.ai
Whitney Finlinson
Visionary Talent
Dr. Sanjeev Bhatia
Joint Preservation Innovations
Nathan Ohler
Nuooly
Tim Vorhoff
CreoValo
Ready to up your clarity game?
Designed for bootstrapped brands
Who are:
Wanting to improve their overall strategy and profitability
Generating $500k-20m in yearly revenue, +2 full time employees
Biased towards action and open to change
Working with multiple clients or products (have volume)
Commitment-free first session
Have a free Clarity Session to discuss your business with one of our experts to decide if this experience is a good fit for your company
Value guaranteed or your investment back
If you don’t find the value, we’ll refund your investment or let you pay what you believe it was worth.
Full confidentiality
You business data is safe with us and will never be shared with anyone but you and us
FAQs
We work through 90-minute Clarity Sessions using the Clarity Canvas Framework. In each session, we help you create, refine, or update the canvases that bring clarity to your business. You can choose to build the three core canvases from scratch or focus on specific areas where you're stuck. While we’ll suggest what we believe will have the biggest impact, each session is flexible and tailored to your needs.
Each session is a highly structured, hands-on workshop, either with you or your leadership team (ideally up to six participants). We follow a clear agenda based on what we’re trying to achieve, using collaboration tools like Miro or FigJam to make the process interactive and engaging. It’s a fun, dynamic session designed to bring out the clarity you’ve been missing. By the end, you’ll take what we’ve worked on and add it directly to your Clarity Canvas, giving you a clear path forward.
A Clarity Session should include all key decision-makers in the business. The owner and leadership team need to be involved to ensure alignment and buy-in—otherwise, decisions won’t stick. If there are external stakeholders, such as an investor or even a spouse who plays a role in decision-making, they should also be included.
The best sessions happen with six or fewer participants. Larger groups slow the process down with too many opinions. The key is to have the right people in the room so that once a decision is made, there’s no need for further convincing—we can just move forward.
The truth is, it’s not. Hiring a full-time executive with the same level of expertise as a Fractional Partner—like those at VC or private equity firms—would cost $300K to $400K per year. Instead, we break this expertise into focused, high-impact sessions that are accessible to bootstrapped brands.
Our time is extremely efficient. We’ve spent hundreds of hours developing tools and a structured methodology to ensure every session delivers maximum value. You’re not just paying for 90 minutes—you’re getting years of experience, proven frameworks, and decision-making clarity that can unlock millions in growth.
Most sessions are done remotely over Zoom because it’s the most time-efficient and cost-effective way to work together—no setup or travel fees, just focused sessions. We specialize in running engaging, structured remote workshops and keep sessions to 90 minutes to maximize participation.
That said, if you prefer in-person sessions, we can facilitate half-day or full-day workshops at your retreat or office. There’s an additional cost for travel, but we’re happy to accommodate. Our home bases are in Texas and Utah, but we can travel as needed.
After the session, you’ll take what we worked on and condense it in your own words, then add it to your Clarity Canvas. This step is important—when you put it in your own language, it sticks and ensures full alignment.
We don’t leave you hanging. Once you’ve added it, you can send it back to us for free feedback to make sure everything is clear and correctly captured. Our goal is to ensure you walk away with real clarity you can act on.
Absolutely. Our sessions are highly structured, use proven tools we’ve developed, and are designed for maximum impact. 90 minutes is the sweet spot—long enough for deep discussion, but short enough to keep everyone focused and engaged.
When teams come prepared by completing the pre-work, sessions move quickly, and big decisions get made. However, if key information is missing or the team isn’t aligned, progress can slow down. The more prepared and open to discussion your team is, the more we can accomplish in a single session.
It depends on your team’s alignment and how much clarity you already have. If things are clear and decisions come easily, we can cover multiple areas in one session. But if there’s a lot of discussion, debate, or uncertainty, we may need to spend more time on a specific section—even across two or sometimes three sessions.
Our goal isn’t to rush through the canvas—it’s to make sure every decision is solid. We won’t just check boxes; we’ll ensure you leave each session with true clarity. If needed, we may even pause, gather more information, and revisit the discussion to get the best possible outcome. These are big decisions, and we focus on quality over speed.
It’s completely up to you. If you need help with one specific area, a single session might be enough. If you want full clarity across your entire business, we can work together for months or even up to a year. Some areas take longer than others, and we’ll guide you on what’s needed, but we don’t push for ongoing engagement—we focus on helping you get clarity so you can move forward confidently.
Absolutely. You can use the Clarity Canvas Framework on your own, and all our tools are free because we believe clarity should be accessible to everyone. However, there are some challenges to doing it alone.
First, you’ll have to play both facilitator and participant, which can be difficult when leading a team. Second, you may not have the right people in the room or the experience to fully answer certain questions. The goal isn’t just to fill out the canvas—it’s to get the right answers, the right strategy, and real clarity.
If you want to try it yourself, go for it! And if you ever get stuck, we’re here to help you break through and make sure everything is 100% clear.
Your team members are great at what they do, but most aren’t experts in strategy and building organizations. A Fractional Partner works alongside your existing team to develop the high-level strategy they need to execute effectively.
Without a clear strategy, even the best team members can end up working in different directions. We help bring alignment and focus so they can do their jobs more effectively, maximizing their impact instead of wasting time on unclear priorities.
Our main focus is the Clarity Canvas Framework because that’s where we provide the most value. However, sometimes clients need our help with other high-level decisions. In those cases, we can offer support, but the sessions will look different—they won’t be workshops, and the structure will vary.
We typically offer this kind of support only for existing partners who have already worked with us through the framework. If we believe we can genuinely add value, we’ll do our best to accommodate. These sessions are handled on a case-by-case basis and may have different pricing.
Yes, but not in the traditional sense. Since we’re dealing with high-level decisions and long-term strategy, clarity doesn’t always come in a single session, and we don’t want to rush decisions just to meet a guarantee.
Instead, we offer a value guarantee—if you don’t feel the session was worth it, you decide what it was worth to you, and we’ll refund the difference. We believe in the value of our work, and we trust that founders can recognize it. If you don’t, we’ll make it right.
Payment is required in advance for each session you book. We guarantee you’ll get value from the session—if not, our value guarantee ensures you won’t walk away empty-handed.
If you need to cancel or reschedule, we ask for at least 24 hours’ notice; otherwise, the payment is forfeited. That said, we’re flexible and will do our best to accommodate when possible.