What is a "Fractional Partner"?

Think of a Fractional Partner as the high-caliber partner your bootstrapped brand wishes it had—someone to provide clarity, direction, and leadership to take your business to the next level.

Helping you step out of execution and work on the business

Our job is to help you step out of the day-to-day grind and focus on the bigger picture: building the business itself, aligning your strategy, and turning your vision into reality.

Making decisions together with you and your leadership team

Think of a Fractional Partner as a high-touch decision-partner. They don’t just lead workshops—they join your leadership team to help shape and guide decisions with expertise and care.

The partner and board member you’ve been missing

A Fractional Partner provides the clarity you need to grow profitably, acting as the highly engaged board member (you don't have) who uses the Clarity Canvas framework to guide your business.

Facilitates and participates in clarity workshops with your team to ensure alignment, buy-in, and a clear path forward.

Analyzes your finances using the Financial Clarity Canvas to spot profit opportunities and guide smarter decisions.

Shapes your growth strategy with the Strategic Clarity Canvas, helping you focus on the most profitable areas.

Aligns your team on what needs to happen immediately and develops actionable initiatives using the Operational Clarity Canvas.

The most impactful support model for bootstrapped brands

Your problem isn’t execution—it’s clarity. A Fractional Partner helps you step back, shape your strategy, and make decisions that unlock your business’s full potential.

Fractional Partner
Leads clarity, profit, and strategy
Focus
Profit through clarity
Scope of Work
Strategy + hands-on leadership
Decision-Making Role
High: Co-leads decisions
Best for
Growth-stage, profit-focused businesses
Fractional COO
Leads operations and systems
Focus
Operational efficiency
Scope of Work
Systems and process management
Decision-Making Role
High: Operational decisions
Best for
Scaling or operationally complex businesses
Fractional CMO
Leads marketing strategy
Focus
Marketing growth
Scope of Work
Marketing strategy
Decision-Making Role
Medium: Marketing-related decisions
Best for
Growth-stage brands
Fractional CFO
Leads financial strategy
Focus
Financial health
Scope of Work
Financial planning and reporting
Decision-Making Role
Medium: Financial recommendations
Best for
Brands needing clearer financial oversight
EOS Implementer
Teaches EOS Framework
Focus
EOS system implementation
Scope of Work
EOS coaching and training
Decision-Making Role
Low: Guides on EOS, no decisions
Best for
Brands adopting EOS
Fractional CRO
Leads revenue growth
Focus
Sales and revenue
Scope of Work
Sales strategy and pipeline
Decision-Making Role
Medium: Sales-related decisions
Best for
Brands focused on sales pipeline growth
Provides expert advice
Provides expert advice
Focus
Business strategy & execution
Scope of Work
Advice and recommendations
Decision-Making Role
Low: Provides advice, no decisions
Best for
Early-stage brands needing external perspective
EOS Integrator
Teaches EOS Framework
Focus
Operations + EOS execution
Scope of Work
Systems, people, and EOS execution
Decision-Making Role
High: Leads operations + EOS execution
Best for
EOS-run brands needing operational leadership
Leadership Coach
Improves leadership skills
Focus
Leadership growth
Scope of Work
Leadership coaching
Decision-Making Role
Low: Focused on leadership style
Best for
Leaders wanting personal development

Ready to put this model to work?

FAQs

Why should I start with a fractional partner instead of hiring a CMO, COO, or CFO first?
Why does a fractional partner focus on strategy instead of execution?
What types of businesses benefit the most from a fractional partner?
Is a fractional partner only for struggling businesses, or can it help a growing brand too?
Why is the fractional partner model designed specifically for bootstrap brands?
Can a fractional partner work with investor-backed businesses or startups?
Does a fractional partner work only with the owner, or with the entire team?
How does a fractional partner help me make better decisions?
How often does a fractional partner work with my business?
How does working with a fractional partner actually look in practice?