What is a "Fractional Partner"?

Think of a Fractional Partner as the high-caliber partner your bootstrapped brand wishes it had—someone to provide clarity, direction, and leadership to take your business to the next level.

Helping you step out of execution and work on the business

Our job is to help you step out of the day-to-day grind and focus on the bigger picture: building the business itself, aligning your strategy, and turning your vision into reality.

Making decisions together with you and your leadership team

Think of a Fractional Partner as a high-touch decision-partner. They don’t just lead workshops—they join your leadership team to help shape and guide decisions with expertise and care.

The partner and board member you’ve been missing

A Fractional Partner provides the clarity you need to grow profitably, acting as the highly engaged board member (you don't have) who uses the Clarity Canvas framework to guide your business.

Facilitates and participates in clarity workshops with your team to ensure alignment, buy-in, and a clear path forward.

Analyzes your finances using the Financial Clarity Canvas to spot profit opportunities and guide smarter decisions.

Shapes your growth strategy with the Strategic Clarity Canvas, helping you focus on the most profitable areas.

Aligns your team on what needs to happen immediately and develops actionable initiatives using the Operational Clarity Canvas.

The most impactful support model for bootstrapped brands

Your problem isn’t execution—it’s clarity. A Fractional Partner helps you step back, shape your strategy, and make decisions that unlock your business’s full potential.

Fractional Partner
Bring clarity to the business & team
Focuses on the business
Helps make strategic decisions
Plays the game by your side
Requires a strong team to execute ideas
Fractional CMO/CFO/CRO
Helps with specific functions in the business
Works in the business
Executes tactics ("does the work")
Solves a specific challenge
Only focuses on a narrow domain. Useless without a clear strategy
EOS Implementer®
Facilitates the implementation of EOS®
Focuses on the business
Facilitates workshops
Adds structure to operations
Facilitates only, doesn't participate
Leadership Coach
Helps the CEO lead better
Focuses on the CEO (not the business)
Helps with mindset & outlook
Improves the CEOs leadership abilities
They work only on the individual, not the business
Consultant/Advisor
Outside guidance and expertise
Focuses on the business
Gives recommendations on specific areas
Outside prespective
High level theoretical, not necessarily practical
EOS Integrator/hired COO
Manages the execution of the business & plan
Works in the business
Manages operations
The glue the holds the business together
Tactical, not strategic

Ready to put this model to work?

FAQs

Why should I start with a fractional partner instead of hiring a CMO, COO, or CFO first?
Why does a fractional partner focus on strategy instead of execution?
What types of businesses benefit the most from a fractional partner?
Is a fractional partner only for struggling businesses, or can it help a growing brand too?
Why is the fractional partner model designed specifically for bootstrap brands?
Can a fractional partner work with investor-backed businesses or startups?
Does a fractional partner work only with the owner, or with the entire team?
How does a fractional partner help me make better decisions?
How often does a fractional partner work with my business?
How does working with a fractional partner actually look in practice?