Customer Mindset Tool
Use a step-by-step guide to list your customers’ desired outcomes, obstacles, and fears.
Discover the real reasons that keep them from reaching their goals and buying from you.
Adjust your messaging and product to tackle these issues head-on.

Cass Westover
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Resident Physician

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We make tools that increase your profit
Fractional Partners is a profit design firm that helps driven entrepreneurs achieve extreme clarity in their strategy, finances, and operations—so they can build extremely profitable businesses.
Who made this tool?

Yarin is our in-house lead Profit Architect. He is a serial entrepreneur, former Entrepreneur in Residence at a VC, and a top MBA. By day he is the founding partner at Fractional Partners and by night is a business mentor at University of Chicago.
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